Social Media Business to Business

£150.00

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Description

Overview

Social media is a crowded space. In the UK alone, millions of people use social media every day. How can you make sure you reach the right people in the right way especially if you are targeting an overseas audience?

Our one-day Social Media course is designed for those who would like to improve their digital advertising via social media, mobile/web applications, email, search engines, websites and any other digital channels.

This course is tailored to Business-to-Business (B2B) marketing.

What you will learn about:

  • Designing a strategy around your audience – How to define and reach the right audience, how to design an effective strategy and everything you need to know about your customers called user/buyer personas and how to create your own.
  • The importance of data-driven strategy – Using social media metrics, prioritising the right metrics and setting Key Performance Indicators (KPIs) to benchmark success. You will be introduced to the iterative ‘Test, Measure, Reflect and Refine’ framework, which supports you to embed data-driven decision making within your strategy.
  • How to succeed on LinkedIn, Twitter and Facebook

To request more information or a booking form please contact us on 01392 445444 or email courses@etsgroup.co.uk.