Sales Executive Apprenticeship Standard


Level: 4

Functional Skills: Functional Skills in English and Maths

On programme duration: 18 Months

Who is it for? Sales Consultant, Sales Specialist, Sales Advisor, Sales Representative, Business Development Executive, and Field Sales Executive.

A Sales Executive is a sales person working in either the Business to Business or Business to Consumer markets with responsibility to sell a specific product line or service. They plan their sales activities, lead the end-to-end sales interaction with the customer and manage their sales internally within their organisation. They will be responsible for retaining and growing a number of existing customer accounts, and generating new business by contacting prospective customers, qualifying opportunities and bringing the sales process to a mutually acceptable close.

A Sales Executive understands their organisation’s product(s) or service(s) in detail, and is an expert at analysing customer needs and creating solutions by selecting appropriate product(s) or service(s), linking their features and benefits to the customer’s requirements. A Sales Executive will develop customer relationships by establishing rapport and building trust and confidence in their own and their organisation’s capabilities through demonstration of detailed product knowledge, competitor knowledge and an understanding of the market in which they operate, and by ensuring a positive customer experience.

On Programme Training Training and development takes place during this part of the apprenticeship which may include a qualification if it is identified as a requirement in the standard. Formative assessment of skills, knowledge and behaviours is required in the delivery of the standard and this will be outlined in the assessment plan.

  • Assessment Plan A plan of the apprenticeship on-programme period of learning, development and continuous assessment, managed by the employer and training provider.
  • Functional Skills Level 2 Will be delivered if required, this will include English and Maths.
  • End Point Assessment preparation ETS will provide the mock assessment materials, support and guidance, we empower apprentices to structure learning towards the end point assessment format to assure the best chance of success.

Gateway The employer and provider are required to sign-off the apprentice as ready to move on to end-point assessment.

To move on to end-point assessment, the apprentice must show evidence of the relevant knowledge, skills and behaviours as set out in the standard and have achieved maths and English at Level 2

End Point Assessment The end-point assessment must demonstrate that the apprentice can perform in the occupation in a fully competent, holistic and productive way..

The assessment plan has three modes of assessment:

  • Work based project The apprentice will develop a work-based project of %,000 words (+/- 10%) which they will submit to the EPAO within 10 weeks.  If the work-based project does not meet the criteria for a pass, the apprentice will not be allowed to continue to the presentation or professional discussion.  The apprentice will receive feedback from the independent assessor.
  • Presentation including sales pitch The The apprentice prepares for their presentation and professional discussion, and collates a portfolio of evidence to
    support their professional discussion. The portfolio of evidence is submitted to the EPAO at least 2-weeks prior to the professional discussion. The apprentice delivers a 15-minute presentation, including a 10-minute sales pitch and a 5-minute explanation of how they prepare for a pitch. This is followed by a 15-minute question and answer session around specific points that the independent assessor wishes to explore with the apprentice in relation to their pitch and pitch explanation.
  • Professional Discussion supported by a portfolio of evidence The apprentice attends a professional discussion, comprising of a 25-minute structured question and answer session, plus a further 25-minute discussion around specific points that the independent assessor wishes to explore with the apprentice.

ETS will support you in the selection and allocation of a single independent assessor to see each apprentice through all modes of assessment and assure consistent quality.

Certification On successful completion, the end-point assessment organisation will apply for the apprenticeship certification. The certificate will then be sent to the apprentice’s employer.

Progression Once the Level 4 Sales Executive is complete, the learning doesn’t have to stop. ETS offers a full suite of programmes designed to take your apprentice onwards and upwards. Achievement of the standard meets the eligibility requirements for Sales Certification at Level 4 with the Association of Professional Sales (APS), and  their next step could be professional accreditation.